Earlier this year Association of Independent Tour Operators (AITO) launched Project PROTECT in recognition of the important role that destinations play in the future of the travel industry. The aim of this project is to encourage sustainable tourism and to nurture the destinations for tomorrow's travellers. The PROTECT acronym stands for People / Resources / Outreach / Tourism / Environment / Conservation / Tomorrow.
This project is led by Professor Xavier Font of the University of Surrey and each AITO member has to publish an annual pledge and report back at the end of the year on how they got along. For more information take a look at ----> AITO Press release
The Mountain Company pledge is as follows: Collecting at least 120kg of rubbish/ trash in the Himalaya and Karakoram during 2017
"Take nothing but pictures. Leave nothing but footprints.” This is part of the Leave No Trace philosophy encouraging people to minimise their environmental impact when exploring the great outdoors. At The Mountain Company we want to go further by picking up rubbish/ trash found along the trekking trails and around the campsites. We have received client feedback that rubbish is a big problem and this unsightly mess has detracted from their holiday experience. By picking up litter this activity will make the environment cleaner and will help to maintain the natural beauty of the Himalaya and Karakoram mountains.
In 2017, we will ask each of our groups to pick up at least four sacks of rubbish during their Himalayan trek. Each sack will weigh approximately 1kg so each group will have a target of 4kg of rubbish to collect. During 2017 our thirty groups travelling to Nepal, Pakistan, Bhutan and India will therefore pick up a total of at least 120kg of litter.
Our guides and trekkers will work together to collect rubbish and this will develop camaderie and teamwork. The group will feel good about helping to make a difference. Our groups will talk to others to explain what they are doing aiming to inspire more trekkers to pick up rubbish too. By working together with our customers The Mountain Company wants to improve the environment of our destinations to help more people to enjoy these places in the future.
Photo: Pasang Sherpa collecting rubbish in Everest region
We will be in touch with our clients in due course to explain how we plan to go about meeting our pledge and how they can help if they would like to do so.